Men's Folio launches in Hong Kong
By: Adaline Lau, Hong KongPublished: Oct 14, 2008Hong Kong
Heart Media has launched its inaugural issue of the Hong Kong edition of Men's Folio, an English language fashion and lifestyle magazine targeting trend-conscious men with high disposable income.
The bi-monthly magazine features international and local news on fashion, lifestyle trends, interior and architectural as well as leisure aimed at men who are well-travelled, have an international point of view, design conscious and have the disposable income to purchase designer and alternative brands.
The print circulation of Men's Folio is 20,000 copies, of which 6,000 are sent to its subscribers including selected fashion and watch retailers. The magazine is distributed at hip hotels, cafes and restaurants as well as available at major bookstores and newsstands.
Eddy Koh, editorial director and publisher for Men's Folio said Hong Kong remains Asia's most vibrant fashion and style capital as exemplified by the constant flurry of larger and bolder global concept stores and new brands from the hyper-luxe to cutting-edge cult.
"Trendier and more daring in attitude, and sharper and more discerning in their choices, men in Hong Kong have never been more willing to flaunt their means and looks," Koh said.
Koh added from spiffy designer wear hot off the catwalks of Milan and Paris to sophisticated watches from Switzerland and Germany that drive men to open their wallets and strut the stuff, there's never been a better time for Men's Folio to groove into Hong Kong.
The first issue of Men's Folio has already attracted various luxury fashion brands such as Bally, Cartier, Gucci Group, Dior Homme, Louis Vuitton and Franck Muller. There are plans to attract car advertisers in the future.
